Bikinis and Famous Celebrity Endorsement, Does it Really Promote Unit Sales?
With the female underwear market packed full of a massive range of bra brands ranging from low cost and lower priced to designer and premium designer, the fight for market share is growing tougher and tougher.
The female lingerie market including swimsuits and tights is worth over two billion pounds within Britain. With such a big market the number of underwear brands who are using pop star endorsements have noticed an uplift. The most current female celebrities to put their face and bodies to female underwear brands include Melanie B from the original Girl Power group the Spice Girls, Jordan and former singer Louise Redknapp. Big, small or average, find underwear for women here.
Melanie B signed a lucrative with lingerie brand Ultimo for an enormous half a million pounds. The Spice Girl Melanie B has been doing many ab workouts to show off her chiselled six pack in the press photographs for the new range of ultimo bras. Melanie B follows in other pop star footsteps. Another famous pop star that modeled for a lingerie company is the stunning Louise RedKnapp, she modeled for Triumph. The increase in lingerie sales for the brands using celebrities to endorse their bras and knickers have worked.
An underwear endorsement will work well when the brand matches itself up with a well known person who has the same beliefs and is a compatible match to the product and the bra brands target consumers.
